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Leadership is determined by Followership—the deliberate act of choosing to be led by another. Without trust, leadership is not possible.

Leadership then, becomes an on-going process of building trust through What You Do (driven by your awareness of culture) and What You Say (driven by your awareness of language). Extending your team's leadership capabilities to the Hispanic workforce is increasingly important as competitive forces continue to erode your profit margins. 

Based on these two broad leadership assets—Awareness of Culture and the Spanish Language—GOOD TO EXCELENTE delivers six insightful, entertaining, and actionable chapters to advance your Hispanic leadership capabilities from good . . . to excelente.