Culture, at its core, is a collection of habits.

Habits of thought. Habits of behavior. 

As leaders, it is challenging to change behavior on the job when we do not understand what is driving those behaviors in the first place. 

GOOD TO EXCELENTE provides an actionable framework for embracing Hispanic cultural differences to improve leadership and profitability.   

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ABOUT THE AUTHOR

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Bradley Hartmann is the founder of Red Angle, Inc. In his role as President, Hartmann works with the nation's largest contractors and construction retailers, helping them build trust with the Hispanic demographic to drive productivity, safety, retention and sales.   

Hartmann's four core service areas are Hispanic strategy facilitation with executive teams, Cultural IQ workshops for leaders at all levels, industry-specific language training (Spanish & English, on-site and digital delivery), and keynote speeches.

Hartmann is the author of four books and hosts Red Angle Radio, the only podcast dedicated to sharing insights and ideas from leaders with first-hand knowledge of Hispanic culture and the Spanish language. 

Bradley's passion for bridging cultural and language gaps on the job has delivered a unique, entertaining, and memorable suite of tools to improve leadership performance and organizational culture.  Bradley has worked with teams from world-class companies such as Kiewit, Turner Construction, Sherwin-Williams, and The Beck Group, to name just a few. His monthly e-newsletters, Red Angle Revista and Behind Your Back Newsletter are read by thousands of business leaders each month.

Bradley has a degree in Spanish from the University of Illinois and lived in Guadalajara, México. He later earned his MBA with Distinction and teaches at Purdue and Oklahoma State University. He lives near Dallas, TX with his wife and two boys.